SEO and AEO for B2B SaaS Companies

Are you showing up when a buyer searches "best [your category] software for small teams" or "[competitor] alternatives" or "best [your category] tool for agencies"? Those are the searches where buying decisions actually get made, and if your product is not on the page, a competitor is getting the demo request instead.

We help businesses improve their visibility in traditional search engines and now in AI search too. Buyers are not only typing queries into Google anymore. They are asking Claude, ChatGPT, Perplexity, and Google AI Overviews to shortlist vendors for them, and those tools answer with whatever they can find, understand, and trust. If your site is not structured to be found and cited, you are invisible in the exact moment a buyer is building their shortlist.

Book a free consultation to see where you stand.

The Searches That Actually Drive Pipeline

Most SaaS blogs chase broad top-of-funnel keywords that never convert. The queries that bring in qualified demo requests look more like this:

• "best [category] software for startups"
• "[competitor] alternatives"
• "[competitor] vs [competitor]"
• "[category] software with [specific integration]"
• "cheapest [category] tool for small business"
• "[category] software pricing"
• "how to [job your product does] without [manual process]"

These are the pages worth building, optimizing, and getting cited. They are also the exact queries buyers now hand to AI assistants when they want a shortlist without reading ten review sites.

What We Do

Technical and on-site SEO

We audit how your site is crawled, indexed, and understood. Broken internal linking, thin or duplicated pages, missing structured data, slow templates, and orphaned content all quietly cap how much of your site can rank at all.

Answer Engine Optimization (AEO)

AI search tools favour content that is clearly structured, specific, factually grounded, and easy to extract. We make sure your positioning, pricing, integrations, and differentiators are stated in a way that Claude, ChatGPT, and AI Overviews can actually pick up and repeat back to a buyer.

Off-site authority

Rankings and AI citations both depend on being referenced elsewhere. We identify realistic off-site opportunities, review sites, comparison pages, partner directories, and industry publications that move the needle for your category.

Content that targets buying intent

Fewer, better pages built around the searches that produce demos, not word count for its own sake.

Case Study: Traffic That Finally Moved

A local in-person service business came to us frustrated. They had been paying another agency to write blog posts for months and had not seen any real spike in website traffic. On top of that, the owner wanted to take a vacation later in the year and was worried about lead flow drying up while they were away, without having to spend their time on sales and marketing to keep it going.

I audited their website and presented a set of recommendations covering both on-site and off-site areas of improvement. Within one month:

• Click-through rate improved from 0.5% to 0.7%
• Total clicks were up nearly 20%
• 77 pages on their website went from 0 search impressions to non-zero search impressions
• 4,502 search impressions were gained from those newly ranking pages

"I had the pleasure of working with Matt on improving the SEO performance of our website, and I was impressed with both his expertise and communication throughout the project. Within the first month, we started seeing measurable results. More than 75 pages that previously had no visibility in Google began appearing in search results, generating thousands of new search impressions. We also saw our click-through rate improve and overall organic clicks increase by nearly 20%. Matt was proactive, easy to work with, and took the time to explain what he was doing and why. If you're looking for someone who understands SEO and can deliver tangible improvements, I'd be happy to recommend him."

— Oleksandr F, Founder

Ready to Show Up Where Your Buyers Are Searching?

Whether that is Google, Claude, ChatGPT, or an AI Overview, the goal is the same: be the option that gets found, understood, and recommended.

Contact us to discuss how we can help improve your search visibility.