SEO and AEO for Real Estate Agents and Brokerages

Are you showing up when buyers and sellers search "Best Real Estate Agent in Your City" or "Top Realtor for First Time Buyers in Your City" or "How Much Is My Home Worth in Your City"? If your name is not on the first page, that lead is filling out a form on a competitor's site, or worse, on a portal that sells it back to you.

We help businesses improve their visibility in traditional search engines and now in AI search too. Buyers and sellers are not only typing into Google anymore. They are asking Claude, ChatGPT, Perplexity, and Google AI Overviews who to work with and what a neighbourhood is really like, and those tools answer with whatever they can find, understand, and trust. If your site is not built to be found and cited, you are invisible at the exact moment someone is choosing an agent.

Book a free consultation to see where you stand.

The Searches That Actually Produce Clients

People rarely search for "realtor." They search for a neighbourhood, a situation, or a question they need answered before they commit:

• "Best real estate agent in Your City"
• "Top realtor for first time buyers in Your City"
• "How much is my home worth in Your City"
• "Best neighbourhoods for families in Your City"
• "Condos for sale in Your Neighbourhood"
• "Real estate agent who works with investors in Your City"
• "How to sell my house fast in Your City"
• "Realtor commission rates in Your City"

Each of those is a different page, a different intent, and a different client. Most agent websites have an IDX feed, a bio page, and nothing that answers a real question.

What We Do

Technical and on-site SEO

We audit how your site is crawled, indexed, and understood. Duplicated listing pages, thin neighbourhood pages, broken internal linking, slow templates, and pages Google has never even indexed all quietly cap how many clients can find you.

Answer Engine Optimization (AEO)

AI search tools favour content that is clear, specific, and easy to extract. We make sure your service areas, specialties, market knowledge, and track record are stated in a way Claude, ChatGPT, and AI Overviews can pick up and repeat back when someone asks for an agent in your market.

Local and off-site authority

Rankings and AI citations both depend on being referenced elsewhere. We identify the directories, local listings, review profiles, and community mentions that actually move the needle for an agent or brokerage in your city.

Content built around client intent

Fewer, better pages targeting the searches that produce listing appointments and buyer consultations, not generic market update posts nobody reads.

Case Study: Traffic That Finally Moved

A local in-person service business came to us frustrated. They had been paying another agency to write blog posts for months and had not seen any real spike in website traffic. On top of that, the owner wanted to take a vacation later in the year and was worried about lead flow drying up while they were away, without having to spend their time on sales and marketing to keep it going.

I audited their website and presented a set of recommendations covering both on-site and off-site areas of improvement. Within one month:

• Click-through rate improved from 0.5% to 0.7%
• Total clicks were up nearly 20%
• 77 pages on their website went from 0 search impressions to non-zero search impressions
• 4,502 search impressions were gained from those newly ranking pages

"I had the pleasure of working with Matt on improving the SEO performance of our website, and I was impressed with both his expertise and communication throughout the project. Within the first month, we started seeing measurable results. More than 75 pages that previously had no visibility in Google began appearing in search results, generating thousands of new search impressions. We also saw our click-through rate improve and overall organic clicks increase by nearly 20%. Matt was proactive, easy to work with, and took the time to explain what he was doing and why. If you're looking for someone who understands SEO and can deliver tangible improvements, I'd be happy to recommend him."

— Oleksandr F, Founder

Ready to Be the Agent Buyers and Sellers Find First?

Whether they search on Google or ask Claude, ChatGPT, or an AI Overview for a recommendation, the goal is the same: be the agent who gets found, understood, and recommended.

Contact us to discuss how we can help improve your search visibility.