Looking to grow your business but not sure what to post about on LinkedIn? Here are five prompts to get you started.
Buying Considerations
Sharing three things to consider before doing X can help your buyers in their buying journey and subtly position your offering as an appealing one.
For example, if you’re a career coach, you might share three things to consider when looking for a career coach.
If you’re a VC firm, you might share three things to consider when looking for investors.
Strategies
Strategies or tips that your audience might find helpful are a great way to add value for your audience and showcase your expertise.
For example, if you’re a finance professional, you might share three ways to grow your wealth with less than $100.
If you’re a marketer, you might share three hacks to grow your social media following in less than a minute.
Industry Trends
Sharing links to industry news articles along with a few lines of your take on the article can help keep your audience up to date on what’s happening in your industry.
For example, if you work in real estate, you might share an article about housing supply.
If you’re in edtech, you might share articles related to new technologies elevating the learning experience for students.
Personal Stories
Storytelling is a great way to draw readers in and add value to their lives. Others will resonate with personal experiences you share and the stores will either teach them something new or act as a good reminder.
Motivational Graphics
Sharing graphics of quotes or personal development reminders are nice because they aren’t industry-specific and are more likely to appeal to a larger portion of your audience. Don’t overuse these though as they don’t showcase your expertise or differentiate you from others.
Hopefully these ideas help kick your writer’s block to the curb and get your content machine rolling. If you’re not a strong writer or don’t have capacity, feel free to reach out and we can explore if there’s a good fit for me to help you write your content.